Tourism Industry Aotearoa (TIA) is the only independent association that represents all sectors of New Zealand's large and diverse tourism industry. We are vocal supporters of our industry, advocating relentlessly to ensure tourism gets recognised as a vital contributor to New Zealand’s economic and social wellbeing. Our members range from SMEs to large, publicly listed corporates. Collectively, they represent around 85% of total tourism industry turnover. The more members and support TIA has, the stronger our influence and the more we can achieve.