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based brand bringing original blends of ceremonial grade\n matcha to customers around the country. Since the start of COVID, its team\n quickly pivoted to a DTC-first approach, switching from past strategies of\n in-person activation at cafés, pop-ups, and events. Today, the majority of\n all MatchaBar customers are online subscribers and repeat buyers.\n \u003c/span\u003e\n\u003c/p\u003e\n\u003cp\u003e\n \u003cspan style