The advertising industry has the ability to influence behavior and share untold stories, and the responsibility to use that power for the betterment of the global community. A lot of attention is put on flashy ads and shiny objects, but we know that adland can â and does â make a difference in peopleâs lives through cause marketing and purpose-led initiatives.
The Campaign Power of Purpose Awards focuses on purpose and cause-driven work in advertising, both by major consumer brands and nonprofit organizations. Brands, agencies and nonprofits are invited to submit work for entry across the following categories: sustainability, diversity and inclusion, nonprofit, brand purpose and public service announcements. This year, we also added a category dedicated to COVID-19 response campaigns given the extraordinary nature of the past year.