PIMA is a trade association for top executives in the affinity market committed to business development, continuing education, and peer learning. Whether they are involved in the business of creating, distributing, or marketing sponsored benefits for individuals or businesses, PIMA members collaborate to help people achieve financial security and peace of mind. Over 100 companies – including the largest brokerage firms and insurance carriers in the world – belong to PIMA. Individuals include top executives from our member organizations with expertise across all lines of the affinity market.