Data is your most valuable asset. It represents the entire history of your organization and its interactions with customers. Predictive analytics taps this rich vein of experience, learning from it to offer something completely different from standard business reporting and sales forecasting: actionable predictions for each customer. If you predict it, you own it. Prediction Impact's predictive analytics services direct and target your CRM strategy. Our services employ predictive modeling to derive customer intelligence -- strategic insights and business imperatives.