Yellow Ribbons United (YRU) Strives to close the gap between military service and civilian responsibility. Contact us at: 310-649-5222. We are a Non Profit Organization for Military Veterans. By encouraging Americans to move beyond the gratitude they have for our militaryâs service to actively expressing their appreciation through civic and social action, YRU empowers the American people to use their influence and resources to take over where the military service ends.