The existence of Cactus has started from the needs of the photographer. And this continues to be the driving force behind product development. Yet how we get there largely depends on our observation in the world of photography. By studying comments on blogs and forums, suggestions from current users, and doing tests first hand in our studio, we discover new things every so often that may eventually end up as a new project. At Cactus, we listen. Cactus products are made for every photographer. We want to make it available to everyone by offering Cactus at an affordable price, but at the same time retaining a high standard of quality.