What began with one regional lifestyle publication in 1996 has become a multichannel-and-platform communications entity providing exceptional content for readers and opportunities for advertisers in Southwest Florida, both throughout the region and on a focused basis. The high-quality, award-winning tradition of Times of the Islands in capturing the spirit and essence of island and coastal living is now also provided by three other publications: Gulf and Main, RSW Living, and Bonita and Estero magazines. All four offer both distinctive and shared content. These publishing developments, along with a dynamic Web site and social media applications, are better reflected in the new company name, TOTI Media, Inc.