Zero Hero by Wolff Olins and Chapter Zero

Zero Hero is an exploration of how brands can battle the climate crisis. Produced by Wolff Olins and Chapter Zero. Together, we're arming boards and marketing leaders with the arguments they need to ensure brand is a force for good.

for zero-waste packaging through a “milkman model” - delivering goods in durable, reusable containers. Loop works in partnership with big brands, helping them to test new packaging concepts at scale. Unilever, Procter & Gamble, Clorox, Nestlé, Mars, Coca-Cola, and PepsiCo have all redesigned their packaging to participate in Loop’s pilot program. Products from orange juice and mayonnaise to hand soap and detergent come in multi-use containers. Even toothbrushes are reusable, with the